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Contact Us
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About Us

Turning Your Food Idea into a Brand Without the Hassle

Group of Launch My Brand factory team standing production facility.

Amicus Foodtech began in 2020 when two family members decided to build something meaningful in the food industry. With a 5,000 sq. ft. facility and a hands-on approach, they started by manufacturing their own products and understanding every detail of production, quality control and market expectations.

Those early years gave us deep practical knowledge and showed us how challenging it is for new founders to bring an idea to life. As we grew, we met many entrepreneurs with strong concepts but no clear path for recipe development, manufacturing, packaging or compliance. This gap inspired our expansion in 2023 into a 22,000 sq. ft. modern facility and the creation of Launch My Brand, a platform designed to simplify the entire journey of launching a food product.

With everything under one roof, we help founders move from idea to market with clarity, speed and confidence. Today, Amicus Foodtech continues to support this mission by providing reliable infrastructure, professional processes and a complete ecosystem that empowers entrepreneurs to build successful food brands.

ISO 9001 certification logo symbolizing quality management standards.
FSSAI certified logo representing safe and hygienic food production.
Launch My Brand leadership and marketing team posing together.

Our Mission

To liberate food entrepreneurs from complexity and make business creation as easy, inspiring, and achievable as the dream itself.
We exist to turn passion into product and dreamers into doers.

Our Values

We Launch, You Lead.
We take care of the backend chaos so you can shine in the front.
  • Empowerment: Your dream, your rules, our support.
  • Simplicity: Because great ideas deserve clear paths.
  • Speed: The faster you launch, the faster you grow.
  • Trust: Built not through promises, but through delivery.
  • Innovation: Rethinking how businesses are born.

Meet The Team

Babu Lal Suthar

Founder & MD

The perfectionist who transforms vision into flawless execution.

Gajendra Shekhawat

CMO and co-founder

The creative force who shapes every brand story and builds brand-consumer connection.

Pranjal Jawariya

Marketing & Internal Operations Lead

The storyteller who gives the brand its voice, rhythm, and purpose.

What We Do

Smiling entrepreneur holding packaged snacks produced by Launch My Brand.
Launch My Brand bridges the gap between imagination and action, between pre-launch brand strategy and FSSAI certification, between snack packaging solution development and marketing to the potential customer. We offer:
  • Recipe formulation
  • Production
  • Enable ISO & FSSAI certification
  • Private-label manufacturing
  • Custom package designing and branding
  • Facilitating logistics
  • Marketing after the launch.
We are now one of the most reputable snack manufacturing companies in India, supporting both small and large brands. We are not just assisting in launching products, but we are also launching founders.

Here’s how we help:

Snack production team photo inside Launch My Brand’s certified factory.

Product Development

We transform your vision into real goods. Launch My Brand has the facilities, certifications, and expertise to provide whether you are seeking a premium snacks manufacturer in India, a healthy snack private label supplier, or a white label cookies & namkeen manufacturer.
We are an FSSAI-certified food manufacturer and ISO ISO-certified snack production partners.

Worker inspecting and packaging snack packets at a white label food manufacturing unit – Launch My Brand, India

Compliance & Manufacturing

Our solutions offer tailored snack packaging to match your brand image and product requirements - environmentally friendly and high-impact packaging. Our compliance specialists deal with FSSAI registration to labeling standards, so you won't have to worry about it and have all the regulatory understanding.

Why Choose Us

Why is Launch My Brand unique in a market full of consultants, agencies, and service providers?

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Our End-to-End Ecosystem

Our end-to-end model implies that you do not need to deal with different partners to source, manufacture, and comply. Launch My Brand is the one-stop shop for brand creation, production, packaging, marketing, and growth as the leading contract snack manufacturing partner in India.
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For all Types of Businesses

You can be a D2C start-up, retail stores, or a cloud kitchen starting to package goods; regardless, we have FMCG white label solutions that can fit your budget and scale. Instead of outsourcing your dream, you are adding more members to your team when you work with Launch My Brand.
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Scale Up As You Need

We offer business-friendly packages that let you start with just enough volume to test the markets to mass production once you make it big. From start-ups to established companies that want to expand their portfolio- we have something for everyone.

Our Future Vision

Display of assorted Indian snacks manufactured under Launch My Brand’s private label program.
Launch My Brand has an ambition of helping Indian food entrepreneurs bring their creations to life in the next few years, be it in small kitchens or supermarket shelves, local dreams or national brands. We dream of creating:
  • A bright community of founders that is not afraid of big dreams and that has the right kind of support to bring them to reality.
  • A successful ecosystem in which all founders can enjoy white label and private-label mass production, design services, and tailored snack pack solutions that are unlimited.
  • Pan-India operations. We are growing our ISO licensed snack manufacturing plants, online brand-building workstations, and pan-India logistics system, to serve all the dreamers.

At Launch My Brand, our project is your dream, our mission is your success, and your story is our pride.

You dream. We build. Together, we make it real.
Ready to launch your brand? Talk to our team!
Get Started
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Frequently Asked Questions

1. What is Launch My Brand and what services do they offer?
Launch My Brand is a reliable snack production firm and brand-building partner that enables Indian food entrepreneurs to actualize their ideas. We offer end-to-end white label solutions in the form of pre-launch planning and brand identity designing. We also provide tailored snack packaging solutions, ISO-certified snack manufacturing, and pan-India logistics to launch a successful brand.
We deal with a variety of foods, especially snacks, traditional and modern. Our white label snacks business in India manufactures namkeen, cookies, baked chips, protein snacks, and roasted nuts, which are customizable under your brand. We also develop guilt-free, healthy products as a healthy snack for the D2C, B2B, retail, and HoReCa markets.
We customize the packaging as per your quality and design requirements. However, as a white label manufacturing company, we do not perform custom branding. We send you products packaged and designed in white labels, and then it is up to you how you want to brand your products. We ensure that the packaging and design match your brand identity and values. Whether you prefer eco-friendly pouches or high-end boxes, we customize the packaging that aligns with your brand strategy and appeals to your future customers on all levels of social media platforms.
We uphold the best hygienic standards throughout the production process. Trusted by 100+ food entrepreneurs and D2C brands, we have all FSSAI-approved food manufacturing plants that are subject to rigorous ISO-certified snack production standards. Launch My Brand guarantees that each product or service is of high-quality standards of safety, quality, and freshness during manufacturing, up until the final packaging.
Definitely! Launch My Brand collaborates with clients of D2C, B2B, retail, and HoReCa. Whether you are a premium Indian snacks brand introduced into retail shelves, or the supplier of exclusive recipes to HoReCa snacks India, we can package our FMCG white label solutions to channel requirements, and provide a seamless, scalable, and successful brand introduction system.
Logistics will be one of our end-to-end launch strategies. Being a pan-India snack logistic partner, we would be able to deliver your products to retail shelves, warehouses, or distribution points on time. We operate across major Indian cities like Delhi, Mumbai, Bangalore, Pune, and Hyderabad. Our supply chain is strong enough to serve both pre-launch samples and post-launch bulk delivery, hence your brand will never be out of stock or delayed.
Yes, Launch My Brand possesses all the infrastructure and knowledge to produce and manufacture snacks in large quantities and volumes. We supply both upcoming and well-established brands as a contract snacks manufacturing partner and a manufacturing company of premium snacks in India. We have highly developed facilities that guarantee quality, on-time actions, and easy implementation of all the brand launches and post-launch stages.
Usually, product development, sampling, and the design of packaging can be completed in 4 - 6 weeks, depending on their complexity. At Launch My Brand, each launch is a process that needs creativity and implementation, from concept to shelf-ready product. Our team will make sure that the brand strategy and launch strategy go hand in hand in order to introduce your brand fast, efficiently, and effectively.
Yes, Launch My Brand partners FSSAI-certified food production plants across India that also meet the ISO-certified snack production. We have quality assurance, whereby all their products are of the highest standard in terms of safety and hygiene in India. You can rely on us in terms of consistency, safety, and taste, whether you are starting a healthy snack as a private label or a manufacturer of premium snacks in India as a brand.
Collaborating with Launch My Brand is easy. You can find us through the contact form on our site, via email, or by phone, social media, or WhatsApp, regardless of whether you are a would-be private label food manufacturer or a contract snack manufacturing partner. Our team will also lead you during the pre-launch consultation, where you will plan to launch a successful brand on the first day.